ReCreate Collective

(Re)Creating The Way We Do Business

We're founders who've succeeded in traditional corporations—and seen the cost. Now we're building companies with genuine societal impact and sustainable growth.

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Impact-Driven Women-Led Values-Centered Future-Focused Community-First Stockholm 2026
Impact-Driven Women-Led Values-Centered Future-Focused Community-First Stockholm 2026

How We Got Here

We are the ReCreate Collective - a group of unapologetic executives who are staunchly committed to (re)creating the paradigm of business success.

How we got here - When we all met, we bonded over a common set of circumstances. Sure, there were the obvious connections…we’re all Gen X’ers (affectionately rebranded the “feral” generation), and we are focused as much on the next half of our lives as the first half.

As we reflected on our career paths, we realized that we’d all climbed the corporate ladder - and gotten to the top - by adapting to patriarchal, oft antiquated leadership models that fundamentally misaligned with our values. And we weren’t alone. So many of our friends, other founders, and colleagues had similar stories.

Instead of commiserating about the stifling inauthenticity of the current paradigm, we decided this next era of our careers is about reclaiming what we value - community, culture, and collective success. We want people to have more choices about how, where, and why they work - whether that is as a fast-growth founder or a front-line employee.

We’ve chosen to leverage our credibility and influence to reinforce a set of common values wherever we are - whether at the helm of a Family Office, as operating partner for a PE firm, or as a C-Suite executive for a Fortune 100. That is the first objective of the Collective - to invite everyone to join in our commitment to role model and reinforce a set of core values in every workplace - core values designed to promote a culture that works for many, rather than a precious few.

This leads to the second part of our story. While we shape the broader ReCreate movement, we are going one step further to build, advise and invest in new ventures together. We chose to combine our know-how, experience, sweat and financial equity into new business opportunities. And what makes us different is that we will only work with, invest in, and build ventures that align with our values because we believe great culture = better business.

ReCreate Collective - Building Community

Great Culture = Better Business

The Problem

Why We Exist

We've all spent years in traditional corporate environments. We've hit growth targets, led successful teams, and built valuable companies.
What we observed was...

01

Talented people burnt out chasing impossible metrics

02

Impact initiatives perpetually delayed for "the right time"

03

Innovation killed by quarterly thinking

04

A wide gap between culture statements and daily reality

We knew there had to be a better way. So we're building it.

The Solution

The ReCreate Model

ReCreate Collective is a community of founders building companies where impact and success aren't trade-offs—they're inseparable.

Real Impact

Genuine societal benefit built into the business model, not added as an afterthought or marketing initiative.

People-Centered Work

Environments designed to serve employees—where thriving isn't despite the job, but because of it.

Sustainable Scaling

Growth that doesn't require sacrificing values, burning out teams, or compromising impact.

This isn't about making toxic culture 10% better.It's about building something entirely new.

Our Foundation

Anchored by Common Values

We are driven by a common set of values that inform our choice in partners, founders and business ventures. They are core to everything we do and how we operate.

What Are Our Values?

Community First

Community First, Ego Free

We put the collective above the individual. Trust and collaboration are our foundation—we succeed by uplifting one another.

Forward

Forward & Future Proof

We're builders with vision. By staying curious, asking bold questions, and moving with conviction, we ensure our ventures last.

Honor

Unflappable Honor

Integrity is non-negotiable. We keep our values front and center, making tough choices with consistency and delivering on promises.

Appreciation

Authentic Appreciation

Empathy and respect shape everything we do. We listen deeply, value every perspective, and create partnerships where success is shared.

Our Approach

What Makes Us Unique?

We are a group of four powerhouse women founders evaluating high-impact ventures that fit our values-centered portfolio.

Build

Build

We've got problems we'd like to solve and impressive solutions we're exploring. We'll launch at least one venture we've built from the ground up.

Buy

Buy

We're constantly reviewing business opportunities where a fresh approach and updated business model could change the trajectory.

Invest

Invest

Our ReCreate Collective Fund invests in Founders committed to making a difference and who know positive culture is better for business.

Operate

Operate

We vet experienced operators who share our values and are interested in advising and/or operating ReCreate-endorsed ventures.

Who We Are

Meet the Founders

Four founders who've led successful teams in traditional corporations—and come together to prove there's a better way.

Jennifer Longnion
View Bio →

Jennifer Longnion

The Galvanizer
Cheryl Lin
View Bio →

Cheryl Lin

The Growth Catalyst
Kristina Guillen
View Bio →

Kristina Guillen, Ed.D.

The Culture Architect
Amber Hameed
View Bio →

Amber Hameed

The Tech Visionary
Get Involved

Join the Movement

For Founders

Building a company with impact and employee wellbeing at its core? You don't have to figure it out alone.

Join as a Founder

For Partners

Interested in advising or operating one of our ventures? Let's connect.

Get in Touch

For Everyone

Committed to (re)creating business success? Stay informed about what we're building.

Stay Connected

Launching February 2026 at Techarena.se in Stockholm!

Stay tuned for more updates on this exciting milestone.

Join Our Mailing List

Join the Collective

Tell us about yourself and we'll add you to our mailing list.

Contact Us

We'd love to hear from you. Let us know what's on your mind.